Kamakura
Matcha Brand

Kamakura was developed as a bold matcha brand identity rooted in Japanese culture, reimagined through a loud, messy, and punk-inspired lens. The vibrant neon green and neon pink palette creates an unapologetic visual language, while the recurring circle motif—woven into the typeface and used as a secondary brand element—references the Japanese flag in a playful, contemporary way. Breaking away from the calm and minimal aesthetics often associated with matcha, Kamakura embraces energy, imperfection, and attitude, creating a brand that feels as intense and electric as the matcha itself.