Rocco's
Gelato Stand

Rocco’s was developed as a brand identity for an artisanal Italian gelato stand rooted in heritage, craftsmanship, and the playful spirit of Italian summers. The identity blends nostalgic Italian charm with bold graphic patterns, whimsical illustrations, and a warm, monochromatic palette, creating a visual world that feels both timeless and unexpected. Inspired by old-school gelaterias, moonlit evenings, and carefree moments shared over a scoop of gelato, Rocco’s brings a mischievous, theatrical character to the traditional gelato experience.