Wine Not
Non-Alcoholic Wine

Wine Not was developed as a brand identity for a non-alcoholic wine brand that embraces the lighter, more playful side of wine culture. The identity combines soft, dreamy colours with whimsical illustrations of fairies and unicorns, creating a world that feels sweet, innocent, and a little bit magical. Moving away from the seriousness and sophistication often associated with wine, Wine Not brings a sense of wonder and escapism to the category — inviting you to pour a glass, make a wish, and enjoy the moment, without the alcohol.

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